Thursday, June 25, 2009

The original King.

As a designer and video fanatic, Michael J was THE pioneer of music videos. He KILLED the radio star, who ironically, was probably him at the time. He started the trend of music videos with a plot, with a budget and artiste. I can only celebrate his life by posting one of my favorite videos of his that defined the genre, a decade before it became obsolete, to be replaced exclusively by viral/digital videos. Pop owes him big time. After all, Pop let people like Katy Perry come to life. What an ungrateful bitch you are.


Scream Video

Monday, June 22, 2009

Vidas paralelas, indeed.

More pop than ever, Ximena Sarinana recorded a duet with Jason Mraz (that's right) for his single "Lucky", to an unexpectedly translated "Suerte". Although I don't really crave the dude's beats, Ximenita you never let me down. Mas pop que nunca pero impecable como siempre.

Friday, June 19, 2009

Use me

Kings of Leon, why are you so good to me? Ever since I heard the horrible news on the Fabulosos Cadillac canceling Summerstage, I've heard "Use somebody" at least 20 times. If you are not familiar with their music, you should probably know these bands don't share many similarities; they're not related by musical style, country of origin or mother tongue. However, they have the pleasure of sharing a groupie whom would hear their song (remember me Matador?) over and over again. This is for the hommies/concerts we lost this year.


Kings Of Leon - Use Somebody from Devin Hardy on Vimeo.

Thursday, June 18, 2009

Quiero mi MTV

Muy pocas veces he encontrado campanas que me gustan en su totalidad, aveces es a one trick pony y la idea no se puede extender a 3 comerciales o simplemente no son lo suficientemente memorables para ser parte de alguna competencia despues de 12 meses...
Estos comerciales de la Comunidad me recordaron a todo lo raro que MTV me ofrecia pero que entretenia (Vaca Galactica y Chico Migrana son buenos ejemplos), pero estos tratan de ser mas nostalgicos, especialmente cuando tratan de explicar a alguien como la generacion que ya no ve MTV, lo que pasa durante esta etapa de tu vida...tiempos aquellos.
Disfrutenlos:
video

video

video

Sunday, June 14, 2009

Pintando una cancion en el aire

Muestra de que el marketing digital no se limita a la venta/compra de productos o servicios, Labuat, grupo espanol, ha empleado algunos esfuerzos digitales para el lanzamiento de su primer sencillo "Soy tu aire". In partnership with Herraiz Soto & Co., they've created outdoor installations and a microsite that, well, quite literally demonstrates the idea of the song and the delivery was nothing short of sentimental. In the microsite the visitor uses the cursor as a brush to paint on a digital canvas to the song playing in the background. Check out a video for the OOH they created by syncing the Wii to a billboard, to paint en el aire, below.

Labuat - Pintar una canción en el aire from Herraiz Soto on Vimeo.


Saturday, June 13, 2009

Siempre hay alguna Conchita por ahi...

Muestra de que la publicidad Hispana en EEUU no es una traducción literal de lo gringo, Adrenalina NY ha sacado una campaña para Tecate llamada "Por los que quieren más". 
El primer comercial que sacaron se llama Papas, disfrutenlo.

Thursday, June 11, 2009

Amo NY en el verano



Y este verano se viene con todo...Celebrate Brooklyn nos trae a Los amigos invisibles y Aterciopelados en Julio, y dias antes Juana Molina, Curumin y el G se presentan en Summerstage. Pero para los rockeros de corazon, NO SE PUEDE PERDER en el mismo escenario, a Los Fabulosos Cadillacs el 11 de Julio.
Y damitas y caballeros todo esto se hace por una donacion de $3 en el caso de Brooklyn o por NIENTE en summerstage. Mas barato no hay lindos. Se animan o se animan??