Un sentimiento con una etiqueta de 99 centavos...

Este comercial no es cursi, ni barato, pero por desgracia el cachito cinico de mi wacho (corazon en guayaco) me dice que estaria mejor visto siendo auspiciado por Coca Cola, como corto de cine, que poniendole un slogan al final y pretendiendo que en serio les importa algo mas que vender.
Pero despues de ver al abuelo una segunda vez, se me ablando mi dañado corazonsito...que les parece?

Bringing '97, '88 and '81 back..

I can't believe is been 12 years now, since the time I heard Depeche Mode making a "comeback". Remember "is no good"?? well, I do and I'm pretty sure there's people that think that's not even there best stuff, after all they've being around since 1981.

But there's something about them that I don't want to like but can't resist, maybe it has to do with their new wave (more like pop now) sound, but they do it SO GOOD. Check out their latest which I feel is just going to get lost in the vast sea that is the web and probably not reach as many, as our previous designated catalysts forms of media did (yes, I'm looking at you MTV). Too bad, the video is awesome.



PS: Is it Botox or just the sound of new wave that keeps them timeless? Either way I want their secret.

I wonder how you check minutes on this phone...

I'm guessing there are gifts one never forgets, for the creative people at El Cielo, Argentina, is that first cell phone. If you decide to do the upgrade from the less interactive guinea pig, that is.

Check it.

More Music, who knew!!

We are on a roll this week!! I just found the new video for Jamie Foxx and T Pain. Truly, I couldn't tell that Jamie was singing, I thought it was all the product of TPain's computer vocals, but now I get why this single is SO HOT!! Better yet, Jake G is in the video!! The teenager in me dances (kinda crunking by now). Ch-ch-check it.


Jamie Foxx - Blame It (ft. T-Pain) from Vernonmac on Vimeo.

Music (if you wanna)

Everyone knows I'm an MTV child: I love videos, learned my directors like capitals and consequently followed most of their work. Unfortunately, it's being a while since I actually cared about any, videos or directors, now that most of the music we follow is compacted as mp3s and directed to our ipods. MIMS though, came out with this new music video that is worthy of my former fixation for the genre. Sounds a bit like the Cool Kids, but taking in consideration the public hardly gets music from the same sources, it could probably be overlooked by many. Music aside, its an awesome effort to bring back art into music. I'll be director hunting for this one. Enjoy.


MIMS - "MOVE (IF U WANNA)" from MC Endeezy on Vimeo.

UPDATE: Directed by Da Visionaryz. Find some of their work on their mySpace page.

Santo de Argentina

Este tiene que ser uno de los comerciales mas diferentes, lokos y divertidos que he visto. En hora buena Santo! Y haciendole un google a la agencia, llegué a una campaña para Arnett, red telefónica de Argentina, que participó en Cannes en el 2007 y que esta...bueno, de pelos!! Chequéatela.

Lo nuevo de BBDO Argentina

Querida Argentina:

Tu sentido del humor, irreverente y sarcastico se ha ganado mi cinico y esceptico corazoncito. Cuando te vea, voy a correr, muy despacio, practicamente en camara lenta, para decirte al oido que terminemos esta relacion de idealismo antes de que alguien salga lastimado. He llegado a jurarte como uno de los mejores lugares donde se hace publicidad en el mundo por tu nivel creativo, algo que se lo repito a todo el que lo quiera escuchar. Desafortunadamente nada es para siempre, despues de todo, no se puede ser tan perfecto, o si?

About that infamous Sunday...

Okay, so maybe, I didn't post the best and worst right away, but you have to understand it was an AWESOME game! and the commercials were...well, okay. Expect for a few new executions (some needed 3d glasses) there weren't so many ideas that shook me to the core. I did like the careerbuilder and Monster.com commercials though, which most likely touched the soft spot of our financially challenged beings. 

The ones I hated, and really there was only one I felt in my guts, was the McGruber sellout to Pepsi, currently known as Pepsuber. So blatant and awfully addy it almost made me swear off advertising. It was obvious that Pepsi decided to pay SNL the rights to convert this, semi-decent sketch, into something intolerable to me. 

I still have mixed feelings about the Alec Baldwin for Hulu commercial, yes he is an awesome actor, smart and funny, the idea was great and totally ownable but...it's Crispin Porter. Aghhhhh! I may have to give it to them, this one is pretty genius, but unless you keep doing work like this, to me you will always be the most overrated, (self-proclaimed) small agency, Crispin. I have my eye on you.

Es Super Bowl!!

Usually, I don't get excited by any of the main events in sports (except for the World Cup) but the Super Bowl is growing in me like saturated fats. Specially, when working in advertising, one gets to learn that the following Monday, water cooler/lunchroom/vending machine conversations with random people might address, well, commercials during the Superbowl, and at an advertising agency they will expect you to know. Ever since my you-didn't-watch-the-Super bowl encounter in college, I have being cautious and prepared. But if you are like me, and there isn't a buffalo wing you've met you didn't like, by the time you pull your head from shoving those in your mouth, everyone is laughing about something you've missed. 

Fear no more. I'll start my Superbowl countdown to the best and worst, so eat at ease this Sunday. 

This however is about the one ad, you are NOT going to see. It's banned and from Peta, about how vegetarians "do it better".  Steamy like a Victoria Secret's ad but at least in those they have a reason to be exploitative, if at least for the secret. 

Let me know what you think.

'Veggie Love': PETA's Banned Super Bowl Ad

Feliz Ano Nuevo!!

Muy pocas veces me inspira el comienzo de un nuevo año a pensar en cambio tanto como este...nuevo presidente, nueva idea de democracia y liderazgo que espero se refleje muy pronto en la enconomia; y en lo personal tampoco estoy tan mal (nada se cuenta hasta que se cumple me han enseñado). Asi que empezemos este ano con positivismo y les deseo la mejor de la suerte en este nuevo principio.
I was recently introduced to PepperMelon by a co-worker and I loved what they are doing. Best example of which are these Mama Lucetti ads. They are fun, memorable and reach everyone in the family. Enjoy.