ESPN does billboards

...and they feel like the Wii!! Wii Sports that is. These billboards were created by W+K and Monster Media for Monday Night football, and if you are like me and have a boyfriend that prays to the god of quarterbacks everywhere, you probably know this OOH has high expectations, after all the only way to get my boyfriend out of the couch is to put the remote/beer out of hand reach. But I think he'd get down and try to recreate a moment of his favorite game in history, so good try ESPN!!
Check it here:

Dreams do come true.

My former boss (and mentor, really) just became the partner of a gallery in Chelsea. His background is in Fine Arts, always loved galleries and museums, so he decided to invest some time on something worthy of his talent when he got laid off. The good side of unemployment = consciousness. Looking forward to all our dreams coming true!
Check out Horton & Liu.Congrats Frank!

Mama Lucchetti II

Madre regresa con su segunda ronda de comerciales para Mama Luchetti, al parecer los primeros fueron bien recibidos y decidieron utilizar la misma idea de animacion y el mismo estilo. Me pregunto cuanto podra estrechar esta idea sin que se termine rompiendo, por ahora estan igual de divertidos.





Y estos en los que utilizan footage de la comida:

"The Electric Car" of magazines

Well, it had to be made official at one point, now magazines are not merely print, they are TV on paper!! Entertainment weekly will have video ad units, an incredibly expensive feature, that would work as a pop up (think hallmark card with sound, with video).
Well don't we already have mediums that reach an audience doing the same thing and are not as expensive? Yes, some might say TV and Web have already done that, but, what do I know, I'm just a designer who only gets reminded every day how web is going to be the main medium of information in 10 years. Print is dead in 3,2...

"Rhonda": drawing 2-d no more.

I just found this article for "Rhonda", a 3-D drawing tool created by Amit Pitaru. It's tablet meets papervision, and it looks amazing. Any designer is going to want this faster than now, unfortunaly, they are still in the research stage, and are now working on an application to be released in different platforms, meaning we won't be able to buy it for a couple of years. Hope it happens soon, keeping my fingers crossed!!


UPDATE: If you subscribe in the rhondaforever website, you have access to their first beta version and there are tutorials!! download now and let me know how it works for ya!

NWO

Alright, so I happened to meet this week a few people that asked me about music and legends...maybe I'm not old enough to know all the principles of music and their originators, but I know a couple who are doing the best with what we have, flip it, scratch it and own it. Jack White never disappoints and now with the Dead Weather, he's also in really good company, Alisson Mosshart from the Kills rips it and you'll know what I mean in the video for "Treat me like your mother" below.

NWO

Lo nwo de shakira, quien debuto su sencillo "she wolf" como primicia en MTV el lunes, creo que desde "Scream" no habia tenido tanta expectativa para un video. Es mas, creo que MTV tampoco, felicitaciones por decidirse a ser lo que querian ser de chiquito, music television you're all grown up. 

Shakira - New Music - More Music Videos

Loba virtual

Al parecer Shakira Mebarak se trae otro sencillo (y consecuentemente album) entre las manos y se llama "She Wolf" o "Loba". Lo han cubierto en casi todos los programas de farandula, en diversos canales, en ingles y espanol. Y rindiendole homenaje a ese titulo, y su instinto animal, Shakira sin quedar satisfecha, a decidido recurrir a la fuerza del marketing y la creatividad de la publicidad, para recrutar mas aliados.
Algunos videos estan circulando en youtube titulados "loba ataca por primera vez"  el cual se da acabo en NY, por segunda vez en en Bruselas, y la tercera es en Espana?!?, me imagino que su meta es obtener cuantos videos de fans sean posibles rindiendose al ataque de la "loba". 

Por desgracia, todavia no hay video oficial para este sencillo, solamente pedazos de la produccion que muy apropiadamente han de haber pasado a los medios para dejarnos queriendo mas.

Si quieren seguir cada uno de los pasos y de informacion que se den alrededor de esta esperada produccion, sigan a shakira en sus pagina de twitter.

Es bonita con los amigos...

Natalia Lafourcade y Los amigos invisibles han tomado la correctisima decision de colaborar musicalmente y el fruto de su creatividad se podra escuchar en el album de Los Amigos "Commercial". Este sencillo se llama "Vivire para ti" y cae como sopa de pollo (arepa pabellon-taco al pastor) para el alma.

Skittles, why are you so good to me?

You are not only little bolitas of joy, you inspire me by bringing me the best of your perversely creative mind. Your kids at TBWA/CHIAT do you good. In every way, they honor you and celebrate the rainbow like it should be done. I envy you, the way a little boy looks up to his senior/football-idol/cheerleader-dating/sat-genius/ivy-school-accepted brother.