ESPN does billboards

...and they feel like the Wii!! Wii Sports that is. These billboards were created by W+K and Monster Media for Monday Night football, and if you are like me and have a boyfriend that prays to the god of quarterbacks everywhere, you probably know this OOH has high expectations, after all the only way to get my boyfriend out of the couch is to put the remote/beer out of hand reach. But I think he'd get down and try to recreate a moment of his favorite game in history, so good try ESPN!!
Check it here:

Dreams do come true.

My former boss (and mentor, really) just became the partner of a gallery in Chelsea. His background is in Fine Arts, always loved galleries and museums, so he decided to invest some time on something worthy of his talent when he got laid off. The good side of unemployment = consciousness. Looking forward to all our dreams coming true!
Check out Horton & Liu.Congrats Frank!

Mama Lucchetti II

Madre regresa con su segunda ronda de comerciales para Mama Luchetti, al parecer los primeros fueron bien recibidos y decidieron utilizar la misma idea de animacion y el mismo estilo. Me pregunto cuanto podra estrechar esta idea sin que se termine rompiendo, por ahora estan igual de divertidos.





Y estos en los que utilizan footage de la comida: