Giving iPad the breath of life (and getting the same in return).

I have worked at Medialets for 2 months now, nonstop, without a minute for my mind to wander. Coming from a background of traditional media, I had to learn to be conceptual; where at Medialets, a company that creates rich media mobile ads, I have to use my knowledge on functionality and information architecture. Creating prototypes for the iPad launch and being able to be part of a process where we're basically writing the rules (and breaking them) on a category that hasn't being explored by many, might just be the highlight of my career. Designing with a purpose never felt so good.
Berg London created an iPad App for Popular Science which is inspired and inspirational.