Thursday, February 21, 2008

El comercial

Maybe some "priceless" things in life do have a price: medical attention for an over-wandering eye,  amblyopia support groups, or just plain corrective eye surgery. This new Mastercard commercial steps away from the sentimental or even romantic things in life as used in  their world renown commercials, to step into unknown territory to the campaign, to ultimately get you to click and wander (pun intended damn it) into their new microsite appropriately named "searching the priceless things in life".  It really feels like a reward website for the smoke-loving hippie or just plain clueless. 
The idea of this spot doesn't bother as much as the stretch that it's for MasterCard to use this quite unsettling condition. The priceless campaign is going dark, and I just wonder how far...

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