How Levi's broke my heart...

So, it's no body's fresh cup of tea to know that most things under the advertising sun have being done. Reason why, one is supposed to embrace the old and completely redefine for it to become new again. The problem is when not only the first isn't changed at all, but is blatantly copied, frame by frame. I saw this AWESOME viral campaign for Levi's on youtube (which apparently is now standard dictionary definition for viral).

It was posted a week ago. The campaign below, for Ray-ban, was posted a year ago.

Heartbreaking. But thankfully the masters of the original video created such a buzz that 3.5 million people visited the page and some even decided to decipher the "tricks" for us.